Kim Hayhurst is a seasoned communications and marketing professional with more than 20 years of experience helping organizations and communities bring their stories to life. With a background that blends strategic thinking, creative execution, and hands-on leadership, Kim’s work spans sectors, from post-secondary and government to tourism, non-profit, and small business.

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Her core strength lies in strategic brand development, where she combines visual storytelling, graphic design, and illustration to build brands that resonate deeply with their audiences. Whether launching a regional tourism identity, supporting a crisis communications response, or guiding a team through a website redevelopment, Kim approaches every project with curiosity, clarity, and a deep respect for place and people.

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Throughout her career, she has led high-impact initiatives like the 25th Anniversary campaign for UNBC, regional economic development branding for over 60 communities across Northern BC, and community-focused storytelling through The Makerie, a creative maker space she founded in 2020. Her portfolio includes media relations, marketing planning, content development, stakeholder engagement, and community programming.

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Kim is known as a skilled generalist with a designer’s eye, a strategist’s mindset, and a collaborative, practical approach. She’s just as comfortable illustrating a heritage-inspired icon set as she is developing a comprehensive marketing plan or facilitating a community engagement session.

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Rooted in Northern BC, Kim is deeply involved in the arts and creative community and brings a community-centred ethos to everything she does. At the heart of her work is a belief in building meaningful, accessible, and authentic experiences through design, through storytelling, and through connection.